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School Project - Brand Identity and Package Design
School Project Background
A local winery is in need of a new brand identity, as well as label designs for their three new wines they plan to release. The main objective is to create an eye-catching visual identity that will separate them from their competition.
Creative Direction
Prism Winery is a fun, bright, and playful brand that needed packaging to convey just that. The goal was to create three wine bottle designs that are cohesive, easily identifiable, and especially fun. With their target audience being 19-30 year olds, they wanted something that was youthful, innovative, fun to drink, and helped to create some memories.
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